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Thread: The Calgary Reptile Expo!
02-23-2012, 04:28 AM #1
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The Calgary Reptile Expo!
The Alberta Reptile & Amphibian Society is ecstatic to introduce to you The Calgary Reptile Expo!
For over 20 years The Alberta Reptile & Amphibian Society has presented two show and sales per year in Calgary. TARAS is kicking things up a notch with our new show name: The Calgary Reptile Expo! This new name represents the overall focus of the event's educational, promotional and sales concept in one easy to remember name! This April 21st and 22nd marks a new era of TARAS and the way we promote our shows!
Creating a new name for our show, The Calgary Reptile Expo, gives us the chance to build a ‘brand’ that people recognize and that is easy to understand and remember. We have struggled in the past with having to explain what a “T.A.R.A.S. Show and Sale” is and what our group does. Now it will be far easier for the average person to see “The Calgary Reptile Expo” and easily understand that a show is coming to their community that is reptile and amphibian focused. This new name does not change the focus of TARAS or our mission. It is simply a new marketing strategy that will help us draw more people through the door and build brand and a recognizable name for the future.
There are only two months until the show and TARAS board members and volunteers are hard at work putting it together. We've been working with our publicist to revamp our marketing campaign, giving The Calgary Reptile Expo more exposure than any other show we have had in the past. In addition to print and online advertising, we will be targeting area schools with a massive mail and poster campaign, putting up posters in the surrounding area, getting heard on local radio stations and working with Pattison Outdoor. We have confirmed a very powerful marketing campaign with Pattison that will include high profile sign advertisements in key locations in the downtown core and a rotating ad on all of Pattison’s outdoor Digital Billboards throughout the City of Calgary for one month prior to the show.
With this new marketing campaign and new name it will help increase awareness of our shows which in turn will bring more people through the doors.
Additionally, promotional material has been distributed at the Calgary Teacher's Convention through a member’s booth and TARAS will be promoting at our third ReptileMania event on Sunday March 11th. TARAS members are invited to display animals at this non-sales educational display.
If you would like to Volunteer for ReptileMania or for our upcoming Spring Show please contact Kyle at firstname.lastname@example.org to volunteer.
Rob, our head raffle coordinator, is also hard at work collecting donations. If you would like to donate a prize to our raffle please contact him at Tryballpythons@live.ca .
With two months to go tables are going fast. Table prices remain $50 for the first table, $70 each additional table for members and $70 per table for non-members. Membership is $20 for individual or $25 for business or family.
If you are interested in booking for the Spring 2012 Expo please e-mail Neal at TARASbookings@albertareptilesociety.org and he will send you the booking form.
If you have not heard back from me within 48 hours of submitting your application please
Do not miss out on your chance to be part of the first Calgary Reptile Expo, book today!
On behalf of The Alberta Reptile & Amphibian Society we want to thank you for your continued support and look forward to you joining us April 21st & 22nd at the Mid-Sun Community Centre!
02-23-2012, 01:13 PM #2
So I booked off March 11th thinking that was the show and sale Now Im reading that its a non-sale education display..? Is that correct? Is the show and sale in April? I also thought it was at Eau Claire, but I am reading MidSun Community Center in the SE. I am interested in going to the show and sale more so than the education display. Can you please clear this up for me
02-23-2012, 01:32 PM #3
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The show and sale, now known as the Calgary Reptile Expo, always happens in April. March 11th is Reptilemania which is an educational display put on by the society once a year. This is Reptilemania's first year.
So Reptilemania - Free non sale display event - March 11, Eau Claire Market
Calgary Reptile Expo - April 21 & 22 - Midsun Community Centre.
02-23-2012, 02:00 PM #4
Ok awesome!! I dont know where/why I got confused, but thanks for clearing it up for me :yes:
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